National Heritage Board
The Background
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National Heritage Board Facebook is the very first page created in the Singapore art scene that shares information on exhibitions and artefacts from other museums. They will also post events update and bitesize history pieces of information for users to consume.
The Work
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Our daily task revolves creating content from exhibition, artefacts, bitesize history content and event promotions. As those exhibitions are showcasing for the first time, and artefacts locked up in the showcases, we do not have much room to play with when creating content.
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So we make use of photos and add some life and colours into it by animating it, with a storyline that blind everything neatly together. We bring users through a rewarding visual storytelling experience and making them want to go to the exhibition to learn more.
The Takeaway
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Throughout the journey, we get to explore many formats and content alongside with the clients, where we dabble into 2.5D, force touch, and 360-degree content.
It pushes us to improve our thinking and knowledge of formats that will help in the storytelling and how information can be disseminate to different tiers of consumers